Friday, July 24, 2015

An introduction to AdSense for Search and Any website can become a bill-board through Google AdSense programAny

An introduction to AdSense for Search

While talking about Google AdSense, we must not forget that Google is primarily known for its search engine capabilities (in fact, it is one of the most powerful search engines available today). So, how could Google leave out it search engine capabilities from its AdSense program?

‘AdSense for Search’ is how Google includes search engine bit into the Google AdSense program. ‘AdSense for Search’ can actually be termed as a sibling of Google AdSense program and is one great way of increasing website revenue for website owners. To implement ‘AdSense for search’, you just have to include the Google search box on your website. Again, Google offers the code that you need to use for including Google search box. You just have to paste the code at whatever place you deem as the most appropriate place for Google search box.

When your website visitors use Google search bar on your website, they get almost the same results as they would by using Google separately through Google.com. When these website visitors click the search results, the website owner earns revenue (CPC revenue). You can even include AdSense Ads on the search results page and earn CPM or CPC revenue from them. Also, you can customize the search results page to suit your website’s theme. So, Google AdSense for search is one great way of making money just by including the Google search bar on your website. Besides that, the visitors to your website get an additional functionality through your website i.e. the facility to search the web using one of the most powerful search engine (without leaving your website).

‘AdSense for search’ is a great way of earning revenue through your website (and, in fact, one of the easiest ways too). A number of website owner actually use both the ‘AdSense for Search’ and the regular ‘AdSense for content’ in order to maximize their revenue.

Any website can become a bill-board through Google AdSense programAny website can become a bill-board through Google AdSense program
We all know that Google’s AdSense program is one of the most reputed internet advertising programs around. AdSense is one advertising program that brings a number of people (websites) into its fold as advertising media and hence helps them earn revenue (advertising revenue). These people are webmasters who own websites and it’s their websites that function as bill-boards and serve advertisements.
With Google AdSense program, any website can easily become a bill-board:
1. No experience necessary: Google AdSense program offers earning opportunity to every webmaster. The only criterion is that you should have a website (and your website should be compliant to the AdSense program policies). You don’t need to know anything about advertising or advertising media etc. Just enroll with the Google AdSense program and Google will take care of designing the Ads and serving the relevant Ads on your website. So, no special designing skills or coding skills are required for getting enrolled and using Google AdSense program.
2. No need to look for advertisers: When the commercial value of websites for advertising was recognized, webmasters started looking for increasing traffic to their websites in order to make their website worthy enough to attract advertisers. Even then, getting advertisers was not easy. So, they could not really derive any monetary benefits from the traffic to their website until an advertiser actually bought advertising space on their website. However, with Google AdSense program, webmasters start earning revenue from the day they join the Google AdSense program. As the traffic to their website increases, so does their revenue.
3. No need for tracking revenue: Google AdSense program will also take the responsibility of tracking the revenue that you earn from serving the Ads on your website. You can just login to your Google AdSense account and check your earnings. Moreover, you have various reports and statistics available to you that you can use for enhancing the performance of your website on the Google AdSense program.
So, Google AdSense program has really made it easy to convert a website into revenue earning medium.

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