Monday, January 23, 2017

Performance tracking through reports and Positioning of Adverts

Performance tracking through reports

Google AdSense program provides you reports which you can use for tracking the performance of your AdSense Ads. There are certain basic reports which are as such available on all AdSense accounts. These reports will show you the total number of page impressions, ad unit impressions, ad clicks, cost per thousand impressions (effective CPM), click through rate (CTR), and your earnings of course. You can view the reports for the date range of your choice. However, do not expect the report to be updated every second. Typically, the data is updated by Google AdSense program after every hour.

You can customize these reports for advanced performance tracking. Though simple customization of basic reports is useful too, it’s the ‘channels’ that really help in conducting a detailed performance analysis. Using channels you can get data broken down and presented in a number of different ways e.g. you could compare the performance of one set of pages against another, you could compare the performance of one ad format against another etc. There are various options available with channels and it’s just a matter of exploring them and using them to your benefit.

Besides viewing the reports online, you can even download your reports (in CSV format – comma separated values format). If you don’t want to login to your AdSense account very frequently, you can set up email-able reports which automatically get emailed to you or whoever you designate.

Positioning of Adverts

After using AdSense for a while you must have begun to ask yourself if there's anything you could do to improve your AdSense based earnings. But before you go on experimenting with this and that setup you have to realize a couple of things about positioning.

The first thing you should know is that there is no universal position that is guaranteed to improve your earnings. That being said, the part above about experimenting is meant to be taken literally. You have to try as many setups as you can to find the solution with the greatest benefit.

But, of course certain places usually work better then others. Of course, Google recognizes this and they publish a "heat map" of how much revenue ads placed in certain portions of the page can bring you. Experimenting is often the best way you can find, what suits the sub conscious mind of your audience.

Generally the most profitable ads are placed within the main content, generally right above it. But this is by no means a rule and there are some exceptions to it. One known exception is having a news site or something similar to a new site.

If this is your case, you will often find that you generate more earnings by placing your ads at the bottom of the content, right before comments begin. This is because as users finish reading a story, they have a short moment where they're looking for something more to do. And your AdSense ads can offer them that something.

Also, placing ads to the left side of your page seems to work better almost all the time. Of course, this is logical because text is generally written from left to right (unless you come from certain countries where it's the other way around).

People will finish a sentence and return their eyes to the left position, which means they have a higher chance of spotting your ads.

Also, there's a bit more to this then just having ads visually in the right place. If you have more then one ad you have to worry about where they're located in the code as well. And there's a very good reason for this concern.

AdSense fills the ads in the order it finds them in the source. That means that if the first add you have in the code isn't the one generating the highest revenue, you may soon start to lose money, rather then earn more.

This is because if AdSense doesn't have anymore ads it will supplement your space with public service ads or just leave it blank altogether. That means that, if you're unlucky, you could end up with your most profitable locations not having any good ads at all. To supplement your revenues

There are other issues with how many ads you should place in your site. The problem is that if you have too many, rather then generate more income, you'll have a lower click through rate, as visitors tend not to follow ads from the places where these come in excess.

You have to constantly keep track of how the users interact with your site. Keep an eye out for where the visitors will be looking at your site most. This is generally the place where you want to use your first ads. Also try not to place ads in annoying positions as that can guarantee a lower click through rate.

Of course, you always need to have ads that blend in with your content and generally don't make the visitor's presence on your site an unpleasant one. The key is providing an enjoyable experience for your visitor, whilst generating revenues from their exploration.

And again, ultimately the best revenue will be earned through a lot of experimentation. Be sure to use AdSense's channels feature and be on the look out for how certain ads in your pages are doing whilst altering the positions to better supplement your earnings.

You need to have optimized niche website templates for best results. You may find the best adsense templates and blog templates at ( They are offering 100 fresh new templates every month.



Google Adsense: Keeping Your Account From Being Disabled and Useful

Google Adsense: Keeping Your Account From Being Disabled and Useful Books About the ProgramGoogle Adsense: Keeping Your Account From Being Disabled and Useful Books About the Program
How Can I Make Sure That My Account Will Not Be Disabled?
Google Adsense Program Policies make no allowances for deceptive practices.  The most important thing a publisher can do to ensure the integrity of their site is to be aware of what is happening on your site.
Google has made it abundantly clear not to click on your own ads or ask others to do so.  But what about practices a publisher may not purposely carry out?
Make sure that ads associated with Google never appear in an unrequested pop-up.  Don’t be talked into purchasing traffic for your site that may contain adware.
Respect the Google trademarks.  Don’t use any Google trademarks or logos without their consent.
Don’t change the Adsense code.  If you’re a pro at html, don’t assume you can add your own code.  If you’re new to html, simply copy and paste the offered code. Don’t mess with it.
Provide a good environment for advertisers and a positive user experience.  Don’t try to be deceptive in any way.  Google’s rules may sound strict, but believe me, protecting the integrity of the Google Adsense Program is in your best interest as well as Google’s.  After all, a positive, honest Google Adsense program means more money for all of us.
Useful Books About the Google Adsense Program For Users of All Stages Do you need to buy a book to use Google Adsense?  Not necessarily. Google’s support page has a wealth of information. But you might consider it if you want to read a personal account of an Adsense wizard such as Eric Giguere or say, if you want to learn more about HTML.  ‘Who Let the Blogs Out: A Hyperconnected Peek at the World of Weblogs by Biz Stone has a lot of information on blogging as well as information about Google Adsense.  The following is just a few books you can find at  on the subject:
Make Easy Money with Google: Using the Adsense Advertising Program By Eric Giguere
The Google Adsense Handbook By Angus McLeod
Google Advertising Tools: Cashing in with Adsense, Adwords, and the Google APIs by Harold Davis
Top-Paying Google Adsense and Adwords Keywords for Pharmaceuticals (In Digital Format) [Download: Adobe Reader] By W. Frederick Zimmerman The Complete Idiot’s Guide to Growing Your Business with Google By Dave Taylor
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Google Adsense: Understanding Image Ads and Making Google Adsense Dollars with

What are image ads?

Image ads are graphical ads. Unlike traditional banner ads, image ads are also targeted to the appropriate audience, just like text ads. A publisher that has a combination of image ads and text ads has a greater revenue generating potential.

Image ads are only for Adsense for Content pages and not available for Adsense for Search results pages.

There are 5 major formats of image ads. The Leaderboard, which is about twice the size of a banner ad, the banner image ad, the skyscraper, the wide skyscraper and the medium rectangle. Google’s technology determines on a page by page basis whether image ads, text ads, or a combination of both will make you more money and then delivers the appropriate format.

You can choose to run only image ads, but Google recommends selecting both, thereby giving them a better chance to target the right advertising for your page, generating more revenue for you.

Bottom line: taking these two methods together will give you the best chance at making the most revenue.

How to Make Google Adsense Dollars at

To get started blogging at, first you’ll need to create a Google Adsense account. If you’ve already done that, you’ll just give them the same publisher id you got when you originally signed up with Google Adsense. Since you can only have one Google Adsense account, you will always use the same publisher id on every site you add. Next, you’ll create an account at and within minutes, start blogging!

You still have to follow the Google Adsense rules as to the type of content not acceptable but other than that you have carte blanche as to what to write about in your blog. Paste your URL into your email signature and every time you send someone an email, you will be referring them to your blog, thus increasing your traffic on

Comment on other publisher’s blogs. If you interact with the blogging community, you are more likely to have your blog read more often. Again, traffic. has a list of successful topics you can write about. You don’t have to choose from that list of course, but it’s quite extensive and if you look it over, you’ll probably find something that interests you. They are successful topics because they turn up in search engines a lot. More traffic.

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